I’m a Global Brand Strategy Lead at TikTok.
Before joining TikTok, I was a content editor at WP Creative Group, a content writer at Atlantic Re:think, and a social writer at Boston.com.
I was born and raised in Boston, MA and currently live in Brooklyn, NY.
I have a BA in Writing, Literature and Publishing from Emerson College and grew up in the world of media and journalism. I won’t lie and say I’ve long dreamt of being a marketer, but I have always loved buying stuff, which is basically the same thing.
Here you can see me at 5 years old clutching Sqand on Christmas morning.
what i’m good at
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strategy
Content and marketing strategy that drives B2B goals like awareness, lead generation, and conversion.
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operations
End-to-end project management for initiatives that involve senior leadership, global teams, and allllll the stakeholders.
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creative
Production of narratives, whitepapers, keynote speeches, social assets, and more.
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events
Cannes, Vidcon, webinars, workshops—no matter the size or scope of the event, I can manage it.
what i’ve made
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Creators As Consultants: A better way for brands to collab
Strategy, operations, and creative lea
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How to be funny on TikTok
Strategy, operations, and creative lead
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Ask The Experts: How brands can ace creator campaigns on TikTok
Strategy, operations, and creative lead
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Making TikTok Creator Marketing Easy
Strategy, operations, and creative lead
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What's Next 2023
Strategy; operations; creative (with Cassie Taylor)
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The New Culture of Community
Strategy, operations, and creative lead
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How To Flop Successfully
Strategy, operations, and creative lead
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The New Age of Influence Panel
Strategy, operations, and creative lead
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Do You Know the TikTok Lingo?
Strategy, operations, and creative lead
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How TikTok Creators Redefined Influence
Strategy, operations, and creative lead
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The lasting impact of "fact or cap"
Strategy, operations, and creative lead
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How trends help women break through on TikTok
Strategy, operations, and creative lead
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Branded Content: Destination DC
Creative lead
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Branded Content: Inova Schar Cancer Institute
Strategy and creative lead
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![Brand Story: Hulu]()
Branded Content: Hulu
Strategy and creative lead
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Branded Content: Allstate
Writer
I’m also a confident public speaker.
I’ve led webinars with hundreds of attendees, moderated panels, hosted workshops, and shared insights at events for entities such as the American Advertising Federation.
PS! I do comedy.
I’ve been in 150+ shows throughout New York City at venues like The People’s Improv Theater, The Magnet Theater, and the Brooklyn Comedy Collective (BCC).