Nice to meet you. I’m Emily.
I’m the Global Brand Strategy Lead at TikTok, where I shape go-to-market strategy for the platform's creative products.
With backgrounds in writing, content strategy, and product marketing, and having been chronically online since 2005, I have developed deep expertise in what makes stories succeed on digital platforms and how brands and creators can capture that impact.
At TikTok, my work focuses on how creators drive growth across the funnel and why their role is central to the future of marketing.
what i’ve made
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Brand: TikTok One
Developed brand identity, messaging, and product launch strategy for TikTok’s all-in-one creative platform
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Thought leadership: Return on Creative
Acted as product, strategy, and copy lead on a co-authored white paper with Ipsos, which analyzed the business value of great creative
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Brand: TikTok Symphony
Co-developed brand messaging, product launch strategy, and industry advisory programs for TikTok’s generative AI product suite
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Narrative: Making TikTok Creator Marketing Easy
Developed creative standards for TikTok creator campaigns
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Report: What's Next 2023
Served as content lead on marquee B2B trend report
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Panel: The New Age of Influence
Acted as content, operations, and event lead for a virtual panel about the new era of creator marketing
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Thought leadership: Trends & Women on TikTok
Acted as content, research, and GTM lead for thought leadership about how women use trends on TikTok
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Branded content: National Association of Realtors
Acted as content, strategy, and project lead on an interactive piece about millennials’ unique real estate needs.
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Branded Content: Destination DC
Creative lead
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Branded Content: Inova Schar Cancer Institute
Strategy and creative lead
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![Brand Story: Hulu]()
Branded Content: Hulu
Strategy and creative lead
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Branded Content: Allstate
Writer
PS! I do comedy.
I’ve been in 300+ shows throughout New York City. I am currently on a house team at the Magnet Theater, where I perform in a weekly show.