I’m a Global Brand Strategy Lead at TikTok.
Before joining TikTok, I was a senior content manager at WP Creative Group, a content strategist at Atlantic Re:think, and a culture writer at Boston.com.
I have a BA in Writing, Literature and Publishing from Emerson College and grew up in the world of media and journalism.
I was born and raised in Boston, MA and currently live in Brooklyn, NY.
what i’ve made
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Brand: TikTok One
Developed brand identity, messaging, and product launch strategy for TikTok’s all-in-one creative platform
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Thought leadership: Return on Creative
Acted as product, strategy, and copy lead on a co-authored white paper with Ipsos, which analyzed the business value of great creative
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Brand: TikTok Symphony
Co-developed brand messaging, product launch strategy, and industry advisory programs for TikTok’s generative AI product suite
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Narrative: Making TikTok Creator Marketing Easy
Developed creative standards for TikTok creator campaigns
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Report: What's Next 2023
Served as content lead on marquee B2B trend report
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Panel: The New Age of Influence
Acted as content, operations, and event lead for a virtual panel about the new era of creator marketing
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Thought leadership: Trends & Women on TikTok
Acted as content, research, and GTM lead for thought leadership about how women use trends on TikTok
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Branded content: National Association of Realtors
Acted as content, strategy, and project lead on an interactive piece about millennials’ unique real estate needs.
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Branded Content: Destination DC
Creative lead
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Branded Content: Inova Schar Cancer Institute
Strategy and creative lead
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![Brand Story: Hulu]()
Branded Content: Hulu
Strategy and creative lead
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Branded Content: Allstate
Writer
what i’m good at
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strategy
Content and marketing strategy that drives B2B goals like awareness, lead generation, and conversion.
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operations
End-to-end project management for initiatives that involve senior leadership, global teams, and allllll the stakeholders.
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creative
Production of narratives, whitepapers, keynote speeches, social assets, and more.
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events
Cannes, Vidcon, webinars, workshops—no matter the size or scope of the event, I can manage it.
PS! I do comedy.
I’ve been in 300+ shows throughout New York City. I am currently on a house team at the Magnet Theater, where I perform in a weekly show.